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At the Meltdown Challenge, we believe that change is good. We create challenges that change lives. We offer a powerful, totally customizable program that changes habits, changes lives, and even helps to change the world. Our program inspires better health and weight loss, while offering the chance to win prizes and cash and contribute to a charity that feeds the hungry. We work with individuals, large and small groups, corporations, charities, and churches. We’ve helped over 150,000 challengers hit their goals and change their lives.
Aron Benon is a visionary entrepreneur with an intuitive understanding of the way social media works to connect people and to turn ideas into reality. After a successful career as the founder of both brick and mortar and internet startups, Aron realized he had gained 40 lbs along with a great deal of business expertise. His muscles ached. His clothes didn’t fit, and he was binging on unhealthy food. He felt terrible, and decided to do something about it. He went to the gym but was confused about where to begin. Lacking guidance, he struggled to get results.
Connecting with a trainer and a dietician helped, but while he was starting to lose weight, something was missing. Losing weight alone wasn’t exciting. Without the right support, he couldn’t imagine staying motivated enough to keep the weight off. In 2007, Aron organized his first meltdown challenge. He invited members of his local gym to join and make weight loss more fun. Accountability and social support, mixed with some friendly competition, made the weight loss process much more effective. After the success of the first group, he began offering Competitive Meltdown Challenges to the public, using the power of digital and social media. For Aron, nothing is more fulfilling than helping people who think it is impossible to lose weight and feel better create real and lasting changes in their lives.
Erin holds a B.A. in English and Master’s degree in Education, specializing Group X, children’s fitness and nutrition. She’s been a group exercise instructor for 14 years and a Master Trainer for R.I.P.P.E.D. for three years, traveling the country certifying hundreds of instructors and presenting at IDEA World, DCAC and Evolution Fitness Conferences in both L.A. and San Jose, and presents seminars and workshops in nutrition. She helped research and co-develop the R.I.P.P.E.D. 4 Kids program and is a cast member for the R.I.P.P.E.D., R4K instructional and consumer DVDs. A former magazine editor, she’s currently a freelance writer of manuals for fitness programs. She is certified through AFAA, ACE and is a nutrition coach with Venice Nutrition. She is also a proud wife and mom to three amazing kids.
Celina Benon excels at understanding and meeting the needs of customers while contributing towards the continual growth and development of the Meltdown Challenge. Celina has an extensive background in customer service, with a wide range of expertise in the specific needs of startup and online ventures. In the past, she worked to personally meet the needs of the exclusive client list of the Floral & Hardy Design Studio & Flower Shop, located in Beverly Hills and Los Angeles, CA. Her first lesson was that in LA, everything has to be perfect! Celina was also an instrumental partner in founding the successful internet company florist.com in 1998. In her role at florist.com, Celina led a team of 80 customer service representatives and served hundreds of thousands of customers. At florist.com, Celina focused on managing a high volume, quickly paced, nationwide business without losing the caring, personal touch that is intrinsic to her style of customer service. Celina is passionate about doing work that brings beauty and joy into the lives of both the customers and business team that she works with, and approaching each individual customer with individual attention, empathy and compassion.
Vlad is a Front-end developer and Ui/UX designer and a leader of the MDC Development Team. As the Chief Technology Officer at the Meltdown Challenge, Vlad’s role is to assure the successful execution of the company’s business mission through development and deployment of the company’s web presence. He is adept at identifying technology trends and evolving social behavior that may support or impede the success of the business. In his work, he collaborates and manages all aspects of the MDC Team to assess and recommend technoglogies that support company organizational needs. He thrives on the fast paced challenge of creating code and policies as the MDC Challenges continue to grow in scope, and in his free time enjoys spending time with his family.
Chuck Rudolph is a Registered Dietitian (California State University Long Beach) and holds a Masters Degree in Nutrition Education with a concentration in Biochemistry (Graduate of University of Cincinnati, Bachelor's degree of Science from Xavier University). He is an expert on healthy eating, food, and nutrition, and has been providing nutritional education and creating balanced and effective meal plans for the past 13 years. Currently, he is involved with research and development of innovative nutritional supplements directed at utilizing cutting edge nutrients for enhanced wellness, weight loss, and performance.
Cesar is a personal trainer certified by the NASM, NSCA, and NESTA and featured in several prominent fitness magazines. He loves to share his knowledge of fitness with clients who want to take their training to a new level. He believes that everyone has the potential for greatness, and the only thing standing in the way is a lack of commitment. He has over 15 years’ experience in the health and fitness industry and has a B.A. in Kinesiology from Chapman University. Cesar is a certified Personal Trainer and an expert in advanced Muscle Activation Technique (MAT) training. He has worked extensively training professional athletes and national-level bodybuilding competitor. Cesar’s passion, personal work ethic, expertise, and dedication has led to significant success in the world of competitive bodybuilding.
We’ve helped over 150,000 Challengers change their lives for the better- but don’t just take our word for it. Here are some of our favorite Challenger stories, in their own words. Read success stories
Sick of the same old approach to diets and weight loss? Our approach is different. Our program offers great prizes, the chance to change the world for the better, and a community of fun loving people who share a passion for making a change.
What does better health mean to you? We offer a program with definite goals that are possible to achieve and maintain. When you join, you create a goal based on your personal journey. Hit your goals and win great prizes AND a life that looks and feels bet